Community Growth Hacking Isn’t Simply A Web3 Marketing Strategy

With so many projects in Web3, standing out from the crowd is more important than ever before. As the space continues to grow, the ability to develop strong and lasting communities is one of the key drivers to success.

Many projects, however, see community growth simply from the perspective of marketing, and that’s a mistake. It shows a lack of understanding of the rich history of Web3.

Since the early Bitcoin days, blockchain technology has been inseparable from its community. In this respect, it differs drastically from other industries.

While projects still have founders who roll their sleeves up and get to grips with new innovations, the underlying technology isn’t created by them alone. In fact, it’s more accurate to say that it’s community-driven, even from a technological perspective.

When a new chain, layer 2, or other form of technology arises, the question is always why. What’s wrong with sticking to Bitcoin?

Some people want larger block sizes, faster transaction speeds, or lower costs. The debate over the merits and faults of different projects has led to much of the development that has been witnessed in the industry over the past few years.

These developments are often a reflection of dissatisfaction or disagreements within different communities. And just as projects fork from others to create new technologies, so too do the communities.

It’s this collaborative approach that has given rise to blockchain technology being one of the fastest to iterate. That’s why it’s often said that a year in Web3 is like a decade in Web2 – the pace of development is staggering.

Putting the technological growth to one side, it becomes apparent that the communities have also developed dramatically. Instead of simply having one Bitcoin community, there are now thousands of different communities that are often fragmented across the Web3 landscape.

Part of the reason for this is that they have a way to engage and work with the projects they support. This is a unique feature of Web3.

When projects have no point of entry for their community, they become just like regular businesses, with the users as customers. This often leads to projects failing, which helps to explain the high casualty rate in Web3.

This is one of the reasons we created To The Moon – our Telegram mini-app. It creates the portal through which community members can participate in Zesh and help us move closer to our token launch.

That success has now reached over 700,000 active users who have performed nearly 2 million tasks. While our devs continue to work in the background building Zesh, our community can play their part each day.

Community hacking is simple – projects need to give people a chance to participate in their growth and share in their success. This has been true for every Web3 project in the past and continues to be true today.

To join the growing community of Zeshians, all anyone has to do is follow this link and play To The Moon: https://t.me/ZeshToTheMoonBot

Why don’t you join us today?