Zesh’s Partnership Campaigns: Our Approach to Success in Web3 Marketing

In most industries, businesses can raise their profile through effective advertising campaigns. However, in Web3, the approach is markedly different, relying far more on user engagement.

To address this, we built a Telegram app called “To The Moon,” which helps projects increase their exposure while providing compelling gameplay for users. Through a series of campaigns, Zesh has not only captivated new users but also provided substantial benefits to its partners, illustrating the growing importance of collaboration in Web3.

Successful Engagement: A Testament to Zesh’s Approach

Zesh’s partnership campaigns have proven to be remarkably effective, driving significant user engagement across multiple activities. The numbers from our recent campaign with SKALE speak for themselves:

– 19,582 users participated in the “To the Moon” campaign.

– 20,647 users engaged with the “Find Zeshy” challenge, where the astronaut character prominently featured the SKALE logo.

– 14,219 users visited the SKALE Swell landing page, further extending the campaign’s reach.

– The SKALE channel saw 16,098 new members, while the SKALE group attracted 17,163 users.

– An impressive 5,990 users successfully completed the X API Verification process.

– Social media engagement was also robust, with 4,244 likes, 3,103 reposts, and 2,937 comments on pinned posts.

– 3,502 users took to X to post about the campaign, generating a total of 500,000 views across three key posts.

In total, over 45,000 users participated in at least one task, showcasing the campaign’s extensive reach and effectiveness. This level of engagement highlights the success of our partnership strategy, which leverages the unique dynamics of the Web3 space to drive both visibility and engagement.

Why Partner with Zesh? The Tangible Benefits

For partners, the advantages of collaborating with Zesh are clear and compelling. Unlike other quest platforms or mini-apps, Zesh offers a range of benefits that enhance visibility, trust, and growth:

– Partners receive a $500 credit for upcoming apps, reducing the financial barrier to entry.

– Free promotion across Zesh’s X and Telegram channels provides a direct line to engaged audiences.

– The platform’s doxxed team brings credibility, supported by over 50 partners, including major players like SKALE Network.

– In-app branding is tailored for each partner and ensures that their presence is distinctive and memorable.

– A dedicated day of promotion guarantees that partners are the focus, without being overshadowed by others.

– Post-launch support accelerates growth, helping partners maintain momentum after the initial campaign begins.

These offerings position Zesh as a valuable partner in the Web3 space, where visibility and trust are paramount.

Navigating the Path to Partnership

To join forces with Zesh, projects need to meet a few basic requirements. 

First, they must pass a verification process, ensuring they meet the platform’s standards. Next, they need to offer a small prize, starting at $200, to incentivize user engagement. 

Larger contributions, such as the $2,000 worth of prizes provided by SKALE, have proven particularly effective, drawing significantly higher user participation.

These steps are straightforward but crucial, ensuring that partners are committed to the campaign’s success and aligned with our values.

The Strategic Value of Partnerships in Web3

In the fast-paced and often volatile world of Web3, partnerships are not just beneficial – they are essential. Trust and networking play a critical role in this space, where the landscape is still relatively small and highly competitive. 

Building strong, long-term relationships is vital, especially given the high failure rate among projects—estimated at 95%.

Strategic partnerships offer a pathway to survival and growth, providing mutual support and shared resources that can make the difference between success and failure.

Web3 Marketing: A New Frontier

Marketing in Web3 differs significantly from Web2. Standard advertising methods, which focus primarily on superficial metrics, often fall short in Web3. 

In Web3, the emphasis is on people, connections, and trust – elements that are critical for establishing a project’s authenticity and long-term success.

Partnerships and exposure on forums like X-Spaces are vital in establishing an authentic presence in Web3. While vanity metrics such as likes and views can be achieved through basic quest tasks, the true measure of success lies in the quality of engagement and the added trust that partnerships bring.

This philosophy is baked into our approach, which helps to build trust among users, delivering results that are reflected in the depth and quality of engagement rather than just numbers.

Our success in partnership campaigns is a clear indication that Web3 marketing requires a different approach to conventional methods. By prioritizing engagement, trust, and strategic collaborations, we have set a new standard demonstrating how projects can thrive in the Web3 space.