From Hype to Hope: Building for Mainstream Adoption

From Hype to Hope: Building for Mainstream Adoption

Anyone who has been around Web3 for a few years is familiar with the hyperbole that accompanies almost every project. […]

Read More
Enhancing Web3 Security

From Open Source to Open Safe: Enhancing Web3 Security

One of the strengths of Web3 is also one of its weaknesses: open sourcing. Despite the vast amounts of money […]

Read More
Community is King in Web3 Marketing

Why Community is King in Web3 Marketing

Regarding Web3, one of the most demanding challenges isn’t the technical aspect of blockchain development, it’s how to gain traction […]

Read More
The Importance of Listening in Web3 Communities

The Importance of Listening in Web3 Communities

Renowned actor Alan Alda once wrote, “Real listening is a willingness to let the other person change you.” In these […]

Read More
Marius Martocsan Zesh Founder

Marius Martocsan: Building a Web3 Powerhouse

Six years ago, Marius Martocsan, our CEO,  thought he’d made it. Following the sale of his company for a seven-figure […]

Read More

The Web3 Trilemma and Crypto Communities Growth

The blockchain trilemma is an issue many people in Web3 are familiar with. It’s a trade-off between three competing factors: […]

Read More
The Key to Web3 Success

The Key to Web3 Success – Building and Managing a Community

In 2008, Kevin Kelly, a prominent figure in the creator community, introduced the concept of “1,000 True Fans.” This theory […]

Read More
Satoshi's Vision of Communities

Satoshi’s Nakamoto Vision of Communities and Web3 Projects

One aspect of Web3 that many people struggle to replicate is the high degree of involvement that thriving projects have […]

Read More