Why Are Partnerships Important for Zesh?
Regular community members may have been a little surprised by our partnership announcements over the past few weeks. The immediate question that springs to mind is what it all means.
For Zesh, partnerships are essential to growing our user base, networking with other like-minded projects, and preparing for our token launch. We have chosen every project we’ve partnered with based on shared interests.
Likewise, the projects that have partnered with us are all impressed by our plans and Telegram mini app. Rather than just keeping To The Moon to ourselves, we wanted to test it out with other projects and communities to see if it is as amazing as we think it is.
A key aspect of growth in Web3 is networking and building collaborative partnerships. Hence the reason for our emphasis on them at this point.
Marketing in Web3 is completely different from other industries since collaboration is encoded into its DNA. Ever since the early days of Bitcoin development, blockchain technology has been all about word of mouth and trust.
It seems a little ironic, given that the technology is known as trustless, but normal advertising spends have little effect in Web3. This is the main reason for our focus on partnerships at this stage; we need to get out there and show the world of Web3 what we’ve got and what we can do.
As Marius, our CEO, explains,
“In the Web3 space, where scams are rampant and specialized knowledge is critical, forming partnerships is essential. These collaborations enhance trust and provide the necessary expertise and infrastructure for Zesh to succeed.
Partnerships also foster deeper connections that go beyond mere business transactions, creating a supportive and collaborative ecosystem that drives innovation and growth.”
The feedback we gain from working with other projects is also crucial for our present and future development. It’s easy to kid ourselves into thinking To The Moon is incredible because we built it. However, gauging the response from people who are independent of Zesh is essential.
As Marius also describes,
“The feedback has been overwhelmingly positive. Users enjoy the gamified experience of sending rockets to the moon to earn coins, which will contribute to our upcoming Zesh Airdrop.
Projects appreciate the prominent branding opportunities within our app. Our signature assets, the rocket and astronaut, have been particularly well-received and add a unique, visually appealing element to our platform.”
Marius also has big plans for the future, which we’re sure you’ll be as excited about as we are.
“Our primary focus is on getting listed on exchanges, but we are strategically timing this move to align with favorable market conditions.
In the volatile Web3 environment, a project’s success can hinge on the timing of such critical steps. A well-timed listing can significantly boost our chances of success, while a poorly-timed one can have adverse effects.”
Over the next few days and weeks we’ll be continuing with our partnership program, which also includes inviting partners onto our To The Moon X-Space. Be sure to tune into them or listen on catch-up to get some great insights into the challenges of building projects and discover what’s happening in the broader Web3 space.